Once I had determined that Rob’s personality was going to be dominated by a martyr complex, I worked on giving Rob the fuel to drive that complex. I don’t believe we start out thinking the cards are stacked against us every time we face an obstacle. As babies, we’ll fail constantly as we learn how to stand and walk. We don’t just give up immediately when we fail constantly or think the world is out to get us, so I felt it was important for Rob to experience something that would convince him he was constantly being persecuted.
It was at this point that I shaped the relationship that Rob had with Preston as a tumultuous one. I made the decision that Rob was always seeking his father’s love and approval, and never feeling like he got either.
As with the previous layer, this is what Rob’s backstory looks like when viewed through the filter of a son constantly rebuffed:
As a kid, Rob always felt neglected by his father, who spent his time growing his company. Preston missed so many of Rob’s big moments growing up that Rob began to consider Franklin & Moore as Preston’s other child whom he loved more. After graduating from college, Rob believed he’d have a prestigious job waiting for him at his father’s company, possibly because his father had always promised him there’d be a job waiting for once he graduated. Preston had other plans in mind. Rob still strove to achieve his father’s respect by selling to all his friends, even setting sales records in the process. Preston kept him in the position until his pool of friends dried up. Rob began to struggle and massively overspent trying to attract new clients.
On the brink of being fired, and in an act of defiance to Preston, Rob goes into business with Axel, the biggest client the firm has ever seen, and a shady businessman Preston would never work with. Part of him believed he’d never earn his father’s respect following in his footsteps, but if he could show the old man he could succeed by his own methods, he’d finally get the love and respect he always felt he lacked from his father.
The firm’s profits skyrocket as Rob and Axel conduct shady business. Even with the success, Preston doesn’t like that all of Rob’s recommendations benefit Axel. Their relationship becomes adversarial. Preston isn’t dad anymore. Even after achieving more success, Preston disapproves. The firm’s clients evaporate, and Rob doesn’t have the money to support his growing drug habit. Rob believes he can’t afford to fail, that he needs to beat Preston in order to achieve his respect. He agrees to launder money for the cartel. With money steadily flowing in, he lives a lavish lifestyle he’s constantly flaunting. He no longer wants to convince Preston he’s surpassed him, he wants to convince everyone.
Everything is going fine until Congressman Spears is arrested and the wheels start to fall off. Rob, like Preston, has built something, and though Rob’s creation is far greater than Preston ever dared to dream, the harder he works, the quicker everything collapses. Through it all, he feels Preston is the author of his misfortune, and goes to him to find out why his father hates him so he can try to understand what he has to change in order to get Preston to help him escape.
This change was fundamental to Dig Down becoming more than just an idea. It was important that Rob appear sympathetic at first, and I felt living with this chip on his shoulder accomplished that, giving his misguided actions plausibility. This also solved the problem I had when I came up with the idea in 2011 of why Preston wouldn’t help his when he came to him for money. In addition to being sick (which was always a part of Preston’s character), having this philosophical difference that torpedoed Preston’s life’s work and strained his relationship with his son to the point where they’ve been estranged for some time felt like perfect reasons for why Rob would feel like it would be a challenge to get support from his father in his darkest hour.
Next week, I go over Preston’s perspective as he watched his son’s downward spiral.